Is building a personal brand still the best business development strategy?

I believe it is. Here’s why.

I recently joined The Managing Partners Podcast with Kevin Daisey to talk about this.

And honestly, it’s pretty straightforward:

"Building a personal brand is no longer optional — it's essential if you want to win business and stay relevant."

Yes, you can fly to conferences (I do myself and love them!).
Yes, you can shake a hundred hands.

BUT...in 2025 nothing beats the online platforms where conversations actually happen daily.

Think about it:

♦️  When people hear your name, they’ll check you out online.
♦️  When decision-makers aren’t at events, they’re on LinkedIn, browsing, connecting, learning.
♦️  And when you offer value consistently, you naturally become top of mind — without selling.

🎯 If you're serious about growing your legal practice, here's a simple framework to start today:

 1️⃣ Show Up Weekly — Post, comment, share insights, start conversations.
 2️⃣ Offer Value, Not Sales Pitches — Teach. Inspire. Help.
 3️⃣ Stay Consistent — Visibility wins every time.

💬 As I said to Kevin:

"These digital spaces offer a real opportunity to win business and stay relevant."
"When you're consistently offering nothing but value, you naturally become the trusted choice."

The firms and individuals who lean into this are building stronger pipelines, stronger brands, and stronger businesses.

How are you showing up right now to futureproof your practice?

📢 Watch the full episode on Spotify, Apple Podcasts or YouTube!

Would love to hear what’s working (or even what you’re struggling with) in the comments. 👇

#LegalMarketing #PersonalBranding #LawFirmGrowth #Lawyers  #LegalCommunity

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