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Every big name in footwear you know today most likely began with a basic concept and a lot of effort. Driven by passion and a unique vision for what people should wear on their feet, many of the industry's largest participants started modest businesses. For would-be business owners, their paths provide helpful insights. This research delves at motivating stories of expansion inside the shoe industry. We will examine how some less well-known labels overcome challenges and became major contenders. These stories highlight the need of making smart decisions, particularly at the beginning of developing an identity. The Power of First Impressions in Branding Launching every new business depends on...

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