Why Idea Validation is the Most Critical Step for Startup Success Launching a startup is an exciting journey filled with ambition, creativity, and the hope of making a real impact. However, many entrepreneurs make a critical mistake early in the process: they fall in love with their idea without first validating it. According to Forbes, nearly 90% of startups fail, and one of the top reasons is building a product no one wants. Read More: https://medium.com/@pmiiai/why-idea-validation-is-the-most-critical-step-for-startup-success-ffed82d1361c