In today’s world of #AI and filters, people gravitate towards real, authenticity. They don’t want deep fakes, over produced videos anymore. I’m without filters, no makeup and not on stage. I have gotten 3 times more views and connections since I started just showing up authentically. Be aware of what your audience is asking for. Cookie cutter is out. Old ways of socials are not working anymore. Show up, be honest and be yourself.