Engagement vs. Reach – which one should you focus on more in your social media strategy? Reach refers to the total number of people who see your content, while engagement measures how people interact with it through likes, comments, shares, and saves. While reach helps build brand awareness, engagement shows real interest and connection with your audience. At SMM World, we believe both metrics play a vital role, but depending on your goals, one may outweigh the other. Are you aiming for visibility or meaningful interaction? Share your thoughts and strategies with the community—let’s discuss what really drives success in social media marketing. Visit- https://smmworldpanel.com/