TIKTOK JUST DROPPED THE HIDDEN SMALL CREATOR STRATEGIES FOR THE SUMMER!!!

I spent four grueling years, producing 3-5 Toks a day. Every account had massive follower numbers. I did not grow slowly. One account blew up on the first video.

 It was serversamm60, for food servers, tips and useful information to make better gratuities. Before deletion, it had 13k followers and hundreds of people downloaded my digital download offered in my Stan Store, a direct link from within TikTok's platform.   

Another account (onboard60 changed to sababalens) went viral overnight. I had a fabulous 1075 followers, engaging with my content, comments on topic and was doing well. Then someone left a comment, and I posted a reactive video that went crazy with 1 million views and 25k + follows in twenty-four hours. I never got back my original audience and was lost amongst the new followers algorithms.

 I usually charge mega bucks for these ALPHA tips, however, this is Entre, and it appears quite a few have gravitated to TikTok recently, and as someone who knows the struggle, I want the people here to have an easier time. Let me share what works for the Summer of 2025. 

TikTok is changing how they value the points and what carries more weight to get the holy grail 50.

 To get consistent views over 300 here are the engagement metrics and point values.

Likes = 1 point
Comments = 2 points
Shares = 3 points
Completion (watched til end) = 4 points
Rewatches (user rewatches whole video) = 5 points

This is why engagement is the key, doom scrolling by and liking does little to boost a video.

The algorithm optimization has flipped. The new algorithm prioritizes engagement over follower count. Completion over scroll-bys.

BEHIND THE SCENES STRATEGIES

Consistent engagement with your audience is vital. 

VISUAL: The first 1.5 seconds in a video start with movement, show your face immediately, use text overlays with emojis, and break patterns with quick cuts to grab attention the initial seconds. It can keep the viewer watching until the end. 

AUDIO: Layer three sounds.. trending music at low volume, your voice and sound effects (yeah). Create a dynamic audio experience that captures the viwer's attention and interest.

LIVES: You consistently send hearts to them, ask for hearts, drop small gifts for your viewers. these can significantly boost your growth.

 Focus on generating likes, shares (reposts), and visibility to increase your video's reach.

Leveraging behind the scenes strategies of TikTok, understanding the points system, optimizing your content for the algorithm, and utilizing effective visual and audio techniques can enhance your visibility and reach on the platform.

If you found this useful and want to dive deeper into how to be seen and monetize TikTok, reach out and we can discuss what matters to you and how you can achieve your goals. 

I do 1:1 clarity calls to help get you started. If you want to continue to grow and learn, Iet's connect, and we will discuss specific formulas/step by step how to succeed on TikTok.

Sandra Abrams
Onboard60 Founder
Content Creator