entre
Megan Chou
PRO

Intern at Entre

In 1982, seven people in the Chicago area died after taking Tylenol capsules laced with cyanide, triggering one of the most infamous product tampering cases in U.S. history. Johnson & Johnson, the manufacturer, responded swiftly by recalling over 31 million bottles and introducing tamper-proof packaging that revolutionized the pharmaceutical industry. Their crisis response became a textbook example of strong corporate ethics and brand trust recovery.