Prices impact customer behaviors, competitor strategies, financials, and even brand equity. How you set prices for your products and services is a key factor that determines whether you will get a tactical and strategic advantage over your peers or not. In hyper-competitive markets, where consumers can compare options with a few clicks, pricing errors can be costly for businesses. This is where price impact analysis takes the center stage. Price impact analysis is the study of prices and their impact on various entities–shoppers, sellers, competitors, marketers, and brand perception. It also takes into account a company’s financials and how they are affected due to price impact......See More