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The OTT market in 2025 faces unprecedented competition. Platforms now compete not just on content libraries, but on how well they understand their viewers. Personalization has become the deciding factor between subscriber retention and churn. Data-driven personalization separates successful platforms from struggling ones. Moreover, audience insights help platforms make smarter content acquisition decisions. This is where IMDb becomes invaluable. IMDb remains the world’s most comprehensive entertainment database. It contains structured data on millions of movies, TV shows, cast members, and user ratings. For OTT platforms, accessing this data through scraping opens doors to enhanced...
