 🎙️ What do I and Clio’s Chief Marketing Officer have in common?

We both played scrum half in rugby.

Different pitches, same mindset; teamwork, communication and knowing how to see the whole field.

And that same philosophy runs through everything Reagan Attle, Chief Marketing Officer at Clio, does in her role leading one of the most trusted and admired brands in legal tech.

In Episode 5 of Clio Con Clips 2025, recorded live in Boston, we spoke about what truly makes a brand not just recognised but loved.

Reagan has led Clio through incredible growth, reimagining its identity and building a global community of more than 200,000 legal professionals. Under her leadership, marketing and mission have become inseparable.

Clio has become more than a company. It’s a movement built on authenticity, innovation and a mission that continues to transform the legal experience for all.

Here’s what you’ll take away 👇
💡 How Clio’s brand has evolved while staying true to its mission of transforming the legal experience for all
💡 The real meaning behind Uniting Brilliance and how it reflects Clio’s people, partners and products
💡 How Clio blends AI and creativity to tell more human stories
💡 Why community is not a strategy at Clio but the heart of the brand

Three moments from Reagan that stuck with me 👇
💬 “The community is everything for us. This whole event is the once-a-year celebration of the incredible people behind Clio.”
💬 “AI is an accelerator, but it always has to be rooted in real stories, human stories.”
💬 “It starts from the beginning. Every person who joins Clio connects deeply to our mission. That’s what makes it so powerful.”

This episode is a masterclass in how brand, culture and community unite to create a lasting emotional connection that goes far beyond technology.

🎧 Episode 5 of Clio Con Clips 2025 is now live here and on all major podcast platforms as part of the Legally Speaking Podcast™, powered by Clio 👉 https://open.spotify.com/episode/4v9mSOrlth1JPRwhUWhvE8?si=Wn227N77RqyZ_kfsTdYv_w

#ClioCon #LegalTech #MarketingLeadership #FutureOfLaw #LegallySpeakingPodcast