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Retail has transformed dramatically over the past decade. Today, successful retail chains don’t rely on gut feelings or outdated spreadsheets. Instead, they use real-time data to make smarter decisions about inventory, pricing, and promotions. However, many retailers face a critical challenge. National trends don’t always reflect what’s happening at individual store locations. A product flying off shelves in Miami might sit untouched in Seattle. Therefore, understanding regional demand becomes crucial for profitability. This is where store-level web data comes into play. By collecting and analyzing data from online sources, retail chains can predict regional demand with remarkable...
