Most firms have “values.” Few have a culture people actually believe in. This clip with Darryl Cooke, Co-Founder & Executive Chairman of gunnercooke, says it all. He tells the story of a lawyer who begged him not to talk about values, because her old firm plastered them on walls but never lived them. And that’s the point. Culture isn’t a slogan. It’s the daily behaviours leaders prove, not promote. ......See More