Law doesn’t need more innovation. 
It needs better design.

This week on the Legally Speaking Podcast, I sat down with Marco Imperiale, Founder and Managing Director of Better Ipsum.

Marco isn’t just talking about innovation. 
He’s building it.

Former entertainment and copyright lawyer.
Harvard Law graduate.
Ex Head of Innovation at a major law firm.
President of an international wellbeing committee.
Author of Practicing Legal Design.

But titles aside, this was the real message.

Legal design isn’t about prettier contracts.
It’s about whether law works for the people using it.

Some hard truths from the conversation:

Lawyers think they’re client-centric. Most aren’t.
Listening to clients is not the same as co-creating with them.
Efficiency without humanity leads to burnout, not progress.
If your value as a lawyer is only knowledge, the market will stop paying for it.

AI is accelerating all of this.

Technology won’t fix broken legal experiences on its own.
Design thinking might.

What I respected most was Marco’s honesty.

He talks openly about:

Why innovation projects stall inside firms
Why legal design gets praised but not prioritised
Why wellbeing only matters once it hits the P&L
Why flexibility, not certainty, is the real survival skill for the next decade

This episode is for you if:

You feel the legal model is creaking
You’re tired of innovation theatre
You care about access to justice, not just margins
You want to understand how AI, design and wellbeing actually connect

Marco’s advice is simple.

Stop overthinking.
Play more.
Prototype faster.
Design with people, not for them.

And ask yourself one honest question.

Which part of your legal service is built for lawyers, not clients?

Full episode now live here and all major platforms on the Legally Speaking Podcast ™️ sponsored by Clio 👇