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Imagine scrolling through New York subway ads promising to "pick" your baby's IQ, height, or eye colour—like ordering from a menu. Companies like Nucleus Genomics are blitzing the city, claiming genetics can optimise embryos for smarter, taller kids. It's provocative, controversial, and suddenly mainstream. But in January 2026, as Elon Musk just announced Neuralink's shift to high-volume brain-chip production and automated implants this year, this genetic arms race feels absurdly outdated. Why obsess over tweaking DNA for a few extra IQ points—when a coin-sized chip can fuse your mind with AI, granting superhuman cognition, infinite memory, and instant knowledge? Neuralink already helps...

Artificial Intelligence
Social Impact
Future of Work
