Once you create your profile if you don’t already have one is to make sure you have a great profile so when people check out your page they can quickly and easily figure out what you do and how to learn more.
Your profile picture is the first thing and you want to make sure it is something simple so people can easily identify with it. You want to make sure it is clean and relates directly to your brand.
You usually only get one shot when people look at your account to impress them. They’ll either like what they see and follow you, or they won’t and they’ll probably never give you another chance.