Description

The purpose of the Product Marketing Associate at Zearn is to position and communicate the benefits of Zearn Math to teachers, coaches, school and district leaders and families across a variety of assets and channels. This is achieved by: Inspiring and engaging audiences by crafting compelling content. Lead the authoring of content for all demand generation campaigns. Develop new content for webinars and videos. Author and manage production of marketing collateral, collaborating with design colleagues. Develop copy for regular updates to in-app “What’s New” messages to engage and inspire users Develop content to support presentations at in-person events, including proposal submissions for speaking opportunities Managing various campaigns with the goal of driving continuous improvement and engaging new opportunities. Collaborate with the marketing operations team to leverage findings from research and campaign analytics to manage iterative improvements that maximize the performance of campaign outreach and assets. Lead the authoring of content for demand generation email campaigns, tailoring email copy to specific audiences to maximize impact. Develop copy for paid media and search campaigns. Maintaining brand integrity through ensuring all content aligns with Zearn’s values and strategy. Ensure all content and assets adhere to brand values, style, and voice. Coordinate across teams to maintain cohesive messaging and brand positioning across all forms and channels. Taking charge of our external website by keeping content fresh and engaging. Own content updates on Zearn.org external website, including creating and updating campaign-specific landing pages. Problems someone in this role can be expected to solve: How might we create more engaging and impactful content that drives demand and awareness for Zearn? How can we streamline the content creation process to ensure timely delivery? How might we optimize our campaigns based on learnings from data insights? What new channels or strategies can we explore to expand our reach? How can we ensure brand consistency while allowing for creative flexibility? What processes can we implement to maintain high standards of brand integrity? How might we improve the user experience on our website to drive higher conversions? SKILLS: Below are the skills we believe would be impactful for this role. We certainly do not expect a candidate to be fluent in any more than five to six of these skills, we would expect a candidate to be excited to learn many of the others through continuous coaching and on-the-job apprenticeship. Written Communication: Writing publishable short-form content Writing publishable long-form content Verbal Communication: Sharing your perspective productively Teaching and Persuading: Communicating with structure Demonstrating your product or service Personal Organization: Managing time and commitments Setting your own goals and priorities Project Management: Deadline oriented execution Process Management: Proactively learning and using team processes Generating Insight: Gathering customer or expert feedback to create useful ideas Solving Problems: Troubleshooting and solving everyday work problems POTENTIAL MARKERS OF THESE SKILLS: Bachelor’s degree (required) 2+ years of post-graduation marketing, business development, growth strategy, or strategy consulting experience A minimum of 6 months of content or copywriting experience in a professional work setting Excellent written communication skills Ability to prioritize and manage several projects to completion against tight deadlines Extreme attention to detail and organization Desire to be a team player in an entrepreneurial, fast-paced environment, and work with multiple cross functional partners This role is an individual contributor and reports to the Senior Product Marketing Manager.

Product marketing Associate

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