Pay Range
Annually:
$60,000 - $95,000
No equity
Description
What you'll do:
Execution: Execute search strategy across advertising platforms like Google and Bing, and possess strong knowledge of the nuances of each platform
Budget Growth and Management: Proficiency in managing budgets effectively to maximize ROI
Analytical Skills: Ability to analyze data, identify trends, and drive actionable insights to optimize campaigns
A/B Testing: Planning and executing A/B tests to improve ad performance and conversion rates
Best Practices: Implement channel best practices and drive data driven optimization across targeting, bidding strategies, creative/ad copy, platform, publishers, landing page, keywords etc.
Creative: Collaborate with our creative team to provide leadership on creative and content experiences that drive conversions
Collaborate: Work with other teams in the organization on ways to continue to improve SEM campaigns
What you'll bring:
2+ year experience in managing SEM Campaigns, 1+ year in agency environment preferred
Proficient in understanding of the functionalities and features of major search engine advertising platforms
Experience running marketing strategy and campaign execution, including experience with bid strategies, audience segmentation targeting, etc.
Ability to develop and execute effective SEM strategies aligned with business goals
Experience in launching and optimizing PMax campaigns
Clear and effective communication skills, with the ability to articulate strategies, results, and recommendations
Hands on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions
Proficient with tools - Google Ads, Microsoft Bing, Advanced Excel
Executional comfort on ad-tech areas such as link tracking, conversion pixels/tags, measurement and attribution
--Additional Information--
Achieve well-being with:
Hybrid and remote work opportunities
401 (k) with employer match
Medical, dental, and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
Up to $5,250 paid back to you on eligible education expenses
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
Salary Range: $60,000 to $95,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
