Description

Who you are We’re seeking an innovative and creative Marketing Manager to lead marketing efforts for HopSkipDrive’s award-winning flagship Software & Advisory product, RouteWise AI. The selected candidate will be a strong marketing generalist, owning marketing efforts for this industry-leading product, including demand and lead generation and supporting product marketing efforts for the product. The Marketing Manager for RouteWise AI will collaborate cross-functionally as an integral part of HopSkipDrive’s Software & Advisory team, understanding the product deeply and developing creative, results-oriented efforts to support business goals for growing this offering. This individual will create collateral, design campaigns and analyze performance for continual improvement to empower our Sales and Software & Advisory team to achieve their targets. You are an expert in B2B software marketing, and you’re fascinated and excited by the role AI has in transforming our world. You have a strong sense of ownership and an entrepreneurial spirit, excited to grow and build within a rapidly growing technology company. You thrive in a fast-paced environment and know how to identify a clear path forward in ambiguity. You are honest and exhibit high integrity. You are proactive and excited to bring new ideas to the company. You adjust quickly to changes in priorities and conditions and cope effectively with complexity and change. You have high attention to detail. You are an excellent communicator who enjoys collaborating with others and has a strong understanding of digital marketing, demand generation, and AI/SaaS. At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds. Above all, you want to help build something that fundamentally changes the lives of families for the better. What you’ll do - Assess current GTM materials for RouteWise AI and identify needs for resources - Design and execute on marketing campaigns using a variety of channels, including (but not limited to) email, direct mail, digital media, and more. - Partner with other members of the Communications & Marketing team to identify opportunities for product marketing support, PR, sales enablement, and more. - Build personas and buyer profiles to inform marketing efforts - Identify and deliver content to tell the RouteWise AI story in various formats, such as presentations, videos, graphic design, and more. - Regularly evaluate marketing performance to identify areas for improvement and resources needed - You will report directly to the Director of Marketing, while working very closely with Revenue, Product, and RouteWise AI leadership What you bring - Bachelor's degree - Proven experience in B2B marketing - Strong understanding of demand gen and digital marketing best practices - Strong experience either working in or with a product marketing team - Excellent communication and presentation skills, with the ability to convey complex ideas clearly and concisely - Exceptional analytical and problem-solving abilities to identify gaps and design effective solutions. - Proficiency in using marketing tools, such as CRM systems, content management systems, and automation platforms - Experience digesting and leveraging data in order to draft a compelling story on how to improve product or perception - Ability to build strong relationships and collaborate with cross-functional teams, including revenue, product marketing, marketing, and product - Self-motivated and proactive mindset with the ability to work both independently and within a team, and a passion for our mission to create opportunity for all through mobility - High attention to detail and organizational skills to manage multiple projects simultaneously. - Strong business acumen and a passion for staying abreast of market trends and competitive landscape - You are fascinated by AI and understand the importance of making this technology approachable and welcomed within school transportation - Familiarity with prioritization and time management best practices especially at a company experiencing high growth Benefits: We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.

Marketing Manager

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