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Content Marketing Executive

CognaLearn- Remote
https://www.cognalearn.com/
Full Time
Entry (1-3 years)
Annually

Pay Range

Annually:

$35,000 - $36,000

No equity

Industry

Education

Description

What You Will be Doing: • Collaborate with the sales and marketing team and external influencers to produce relevant content that meets the needs of our target audience • Create 3-4 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include e-books, whitepapers, infographics, blogs, guides, templates, etc.) • Manage website content on an ongoing basis to attract site visitors and generate inbound leads through search, social media, and other channels • Optimize content for search engines and lead generation • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests • Manage social media channels, including Facebook, LinkedIn, Twitter, and YouTube Education, and Experience Requirements: • BA/BS degree • Minimum 1 years of experience in producing content for the website or social-media platforms • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content • An analytical mind and interest in using data to optimize/scale content marketing strategies • Familiarity with tools such as Canva and Adobe Premier Pro • Exceptional Microsoft office skills