Pay Range
Annually:
$75,000 - $85,000
No equity
Description
Essential Duties & Responsibilities:
Manage and Maintain Pardot System: Ensure smooth operation of the Pardot platform, including regular updates, user account management, and troubleshooting technical issues.
Automation and Workflow Setup: Build and maintain automation rules, engagement programs, completion actions, and dynamic lists to streamline marketing efforts.
Email Campaign Management: Oversee email campaigns, from creation and testing to execution and reporting, ensuring compliance with email best practices and legal regulations (e.g., GDPR, CAN-SPAM).
Lead Scoring and Grading: Implement and manage lead scoring models to prioritize high-quality leads for sales teams, adjusting as needed based on business goals.
Data Management and Segmentation: Maintain and segment prospect data for targeted marketing campaigns, ensuring data quality and integration with Salesforce CRM.
Form and Landing Page Creation: Build and maintain Pardot forms, landing pages, and custom redirects to capture leads and drive engagement.
Campaign Performance Tracking: Monitor and analyze key metrics, generating reports to assess the performance of marketing initiatives and offer recommendations for optimization.
CRM Integration: Ensure seamless integration between Pardot and Salesforce CRM, managing sync errors and troubleshooting any connectivity issues.
User Training and Support: Provide support to marketing and sales teams, ensuring they understand how to use Pardot features effectively; develop and deliver training sessions as needed.
Compliance and Best Practices: Ensure marketing activities comply with data privacy regulations and internal guidelines, including tracking opt-ins, privacy notices, and unsubscribe requests.
A/B Testing: Implement and manage A/B tests for emails, landing pages, and forms to improve engagement and conversion rates.
Third-Party Integrations: Manage and configure integrations with third-party platforms (e.g., Google Analytics, webinar platforms, etc.) to enrich marketing data and insights.
Requirements & Skills:
Proficiency with a broad array of marketing tools, including but not limited to Pardot, Salesforce, ZoomInfo, WordPress, and Asana.
A highly analytical mindset coupled with meticulous attention to detail, akin to an eagle-eye's precision.
Advanced proficiency in Excel and a solid foundation in HTML for operationalizing engaging email campaigns.
The capacity to juggle multiple projects simultaneously, demonstrating exceptional organizational skills and flawless execution.
A creative problem-solving approach, underpinned by superb verbal and written communication skills.
A self-assured, adaptable, and self-motivated demeanor, thriving in a fast-paced environment and capable of working effectively under tight deadlines.
A deep understanding of the B2B marketing funnel, including its stages and implications for measurement, targeting, and messaging strategies.
Exceptional project management expertise, with a proven track record of successfully coordinating tasks across diverse teams and managing competing deadlines.
Experience in database management, with a keen awareness of and compliance with data protection regulations.
Mitratech remains committed to equitable and transparent pay practices. Final base salary offered may vary from the range listed and will be determined after carefully considering multiple factors during the hiring process, including location, relevant experience and education, required competencies and skill proficiency level, and review of internal equity. We encourage candidates to apply even if they may not meet all listed requirements.
We will disclose intended pay ranges in our job ads for US-based opportunities– This role can be performed 100% remote anywhere in the US. Anticipated Pay Range: $75,000 – $85,000 Annually USD
Total compensation includes US employee benefits, and annual bonus eligibility.
Benefits we offer:
Health, Dental & Vision Insurance
401k + Employer Match
PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
STD, LTD & Group Life Insurance
Paid Parental Leave
Pet Insurance
FSA & HSA Options
Employee Assistance Program
Perks we offer:
Remote Work
Career Advancement & Professional Development Opportunities
Employee Recognition
The position will remain posted until a candidate has been hired, or we may pull the job ad at any time due to volume of qualified applicants.
