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Marketing Specialist

Grammarly- Remote
https://www.grammarly.com/jobs/marketing/lifecycle-marketing-specialist-retention-monetization?gh_jid=5901898
Full Time
Junior (3-5 years)
Annually

Pay Range

Annually:

$88,000 - $122,000

No equity

Industry

B2B
Marketing
Partnerships

Description

Key responsibilities of the role include: Coordinating cross-functional projects and campaigns between marketing, sales, product, engineering, data science, marketing operations, and IT teams. This includes project planning, proactive communication, expectation setting and management, training, and documentation. Own the day-to-day execution of email, in-app, and push campaigns, including building, scheduling, and testing. Managing systems: efficiencies, troubleshooting, reaching a level of mastery to take advantage of features. Pulling and analyzing data and reporting on campaigns and experiments. Supporting Lifecycle Marketing Managers in planning and executing multi-touch campaigns across email, in-app messaging, and push channels. Supporting the team with internal project documentation and cross-team communication to keep stakeholders informed and involved. End-to-end project management of various Lifecycle projects that roll up to support quarterly business objectives. The ultimate measures of success will be quality of work, efficiency, and readiness to scale, including precise campaign QA, execution on the lifecycle roadmap, project management, increased experimentation velocity, and collaboration with key stakeholders. We'll balance time and resources to address near-term challenges while investing in long-term growth opportunities. In this role, you will: Work with experienced marketing partners with 20+ years combined experience who love to share skills and mentor. Work with massive data sets (which allow for getting to statistical significance faster). Establish an operational center of excellence within Lifecycle and be a thought leader. Work across a wide variety of channels, stakeholders, and project types (build model, analyze data, advise channel managers, set up experiments). We’re looking for someone who Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable. Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust. Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based. Has the ability to analyze data to understand campaign performance and customer behavior and identify opportunities for optimization and growth. Understands customer lifecycle stages and ability to strategize campaigns that move users from awareness through to loyalty. Has proficiency in executing and optimizing email campaigns, as well as familiarity with in-app and push notification marketing. Is able to coordinate campaigns and projects cross-functionally with other departments, such as marketing, sales, product, engineering, and data science, Demonstrates strong organizational skills to manage multiple projects simultaneously, from planning through execution and analysis. Has familiarity with marketing automation and analytics tools, CRM systems, and the ability to troubleshoot and optimize marketing systems and processes. Has excellent verbal and written communication skills to manage stakeholder expectations, document processes, and articulate campaign insights and recommendations. Is comfortable with ambiguity and a proactive approach to problem-solving and creating new strategies for onboarding and activation. Understands how to create personalized, customer-focused campaigns that resonate with different segments. Support for you, professionally and personally Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback. A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs. Compensation and benefits: Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits) Disability and life insurance options 401(k) and RRSP matching Paid parental leave Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days Home office stipends Caregiver and pet care stipends Wellness stipends Admission discounts Learning and development opportunities