Pay Range
Annually:
$75,000 - $95,000
No equity
Description
In this role, you will have the opportunity to build a digital marketing and lead management strategy and implement digital marketing opportunities to represent our existing and next-level portfolio of products and solutions:
Digital Marketing:
Drive our Digital Marketing Strategy to assess new opportunities that includes managing our Social Media i.e., LinkedIn, web, emails
Work with internal teams to optimize our marketing tech stack, including marketing automation, CRM applications and other technologies to support our marketing efforts
Campaigns/Initiatives:
Drive our Lead Management initiative to streamline the lead management process and track performance
Manage demand and lead generation and customer email marketing campaigns and strategy for CDS
Strategize and execute multi-channel campaigns and tactics across paid and organic channels, monitor performance and optimize spend to ensure efficiency and ROI in collaboration with marketing team and key stakeholders
The essential requirements of the job include:
Bachelor’s degree in marketing/digital and communication, digital marketing with 2+ years exp.
Experience with digital marketing platforms such as Google Analytics, SalesForce.com, Sitecore, Eloqua, Marketo
Must have excellent communication skills as well as analytical and metric-driven to analyze data to drive decision making, project management and planning skills.
Ability to perform exceptionally well in fast paced, performance-oriented environment
It would be a plus if you also possess previous experience:
Working knowledge of SaMD, SaaS, ML/AI software solutions and/or medical device marketing
Experience with tools such as Constant Contact, Active Campaign, Pardot, Demandbase, Salesforce, Facebook Ads, LinkedIn Ads, etc.)
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
The salary range for this role is $75,000- $95,000 USD. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
