2 x Founder: JELLY - award-winning youth marketing agency Sympler Sympler is making research more human. The world we inhabit is rich, volatile, and nuanced, but the last 10 years prioritized data capture that promotes speed & cost to the detriment of depth and humanity, painting a desaturated picture of our world. Sympler’s reflective, conversational approach gives people the freedom to be themselves and in doing so reveals the subconscious emotional drivers that guide our decisions.