Brandon Bain, founder of Because Marketing and co-founder of Bedhead Marketing, is a high-energy visionary leader focused on helping bedding organizations make massive brand impact and elevate the category as a whole for the mutual benefit of retailers, manufacturers and consumers. Brandon began his mattress career as Mattress Firm’s first ever intern in 1998 and returned after graduating from Texas A&M, Brandon returned to Mattress Firm and quickly became a top performer, running the #1 store in the country. Brandon left to found a network security company and grew that for 10 consecutive years before opening Because Marketing, a full stack marketing agency focused on helping organizations implement cause marketing in their brand strategy. Bedhead Marketing was formed as a response to the category struggling to provide consistent, and accurate storytelling through imagery and product descriptions.


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