Asaf is a 20+ years Microsoft veteran with an extensive experience in growing business & driving customer impact. Passionate about creative minds, new business ideas, with keen interest in developing partnerships, international projects, business solutions and business development, as well as multicultural environments and languages. Asaf’s journey has led him from Development, Consulting, Engagement Management to Management. Certified Mental Coach, Asaf has been educated by the best in the industry. His coaching focuses on high performance and high impact. Asaf’s experience includes developing high performing teams, leadership, advisory, business growth as well as hire and retain the best talents in the market. Born in Israel, educated in Switzerland, Asaf is a polyglot and is fluent in German, English, French, Spanish, Hebrew and Swiss German. A vast enthusiast in blockchain, NFT, crypto & DeFi, Web3.0 he is also a passionate hobby cook, city wave surfer and skater.