Bio
I am a freelance User Interface and User Experience designer with 5+ years of background in creating digital (1.67 yr.) and physical (4.5 yr.) products. My data-driven and scalable designs stem from a growth mindset and Design Thinking. I am interested in entry-level to mid-level UI/UX Design roles. My application development background instilled knowledge of code, understanding of the development process, and experience conveying ideas to developers. I directly interface with clients, conduct user interviews, prototype solutions catered to the target end-users, and test solutions for validation. I have delivered delightfully designed solutions for Life Sciences, Finance, eCommerce, and Women’s Health clients. My work includes responsive web and mobile applications. My education in biochemistry and background in natural health products gives me a unique framework of systematic organization inspired by nature. My experience as an end-user in previous roles gives me deep empathy for business pain points. I follow a user-centered design approach and tailor my solutions to customize the digital experience for the client.