As a Content Designer with Rogers Communications, I leverage my expertise in UX and SEO to craft content that resonates with our audience, elevating their digital journey. With over two years in the field, I"ve honed my skills in developing and refining digital assets like landing pages, error prompts, banners and microcopy across diverse platforms and products. This includes our Connected Home and Converged portfolios, internal knowledge tools and primary websites. I"m deeply committed to producing top-tier content that aligns with both user needs and stakeholder expectations. My responsibilities encompass the full content lifecycle: from ensuring brand and accessibility adherence, spearheading SEO research to navigating stakeholder approvals and legal considerations. I work closely with designers and various teams to bring our content vision to life. By utilizing a range of tools and metrics, I continuously assess content performance, pinpointing areas for enhancement and innovation. Ultimately, my mission is to drive impactful changes that inspire individuals to realize their best selves and offer optimal solutions.