H Senior VP level Ecommerce leader driving and executing ecommerce, omnichannel and digital transformation initiatives in the GCC with P&L commercial & operational responsibility. Reporting to executive management and comfortable in leading initiatives and accountability to senior leadership and board. Extremely analytical and hands-on approach with sales numbers, KPIS, and operational indices Building, coaching and leading Ecommerce teams within organizations. Building business strategy and revenue models - Market research, analysis and building the product roadmap. Experience in working with Sales teams, market segmentation and identifying business prospects within these segments. User experience evangelist and focusing on building products with great usability.