As an anthropologist, my training involves the study of human behavior in different social settings. My interest and education on humankind"s historical patterns of behavior constitute a rich tool for me to understand today"s digital world. In my professional work, I combine my academic insights with attentive observations of social media to come up with creative ways of communicating with and reaching targeted audiences. My professional experiences of working with companies from a wide array of industries and which include sound design, photography/video production, and continues with collaborations with a wide array of industries are helpful in having a holistic approach to social media marketing.