Entrepreneurial leader with >13-year proven track record in marketing and growth strategies, paid media expertise and developing high-performing teams as a Certified High-Performance Coach (CHPC). Extensive practical experience in acquisition, conversion, retention and customer lifetime value (CLV) strategies. Possesses business acumen to deliver profitable growth in start-ups, complex enterprise organizations and high growth businesses including Sony, Jellyfish, GrowthDay, Fuzzy Pet Health and British Gas. I regularly contribute to publications including The Drum, Digiday, Marketing Week and eMarketer, as well as being a judge on the UK Social Media Awards, Social Buzz Awards + The Drum Digital Advertising Awards.