I'm an analytical marketer with deep experience in digital demand generation. My two decade-long entrepreneurial experience includes strategic design and tactical delivery of high performing account-based B2B marketing operations and B2C user acquisition programs. I'm a lover of startup culture where delivery is critical. My history starts in the Systems Engineering group at Netscape Communications Corp, and has gone on to include senior roles leading teams in marcom, marketing operations, and digital marketing practices. I'm now busy building story-based, product-led, analytical digital marketing operations to whip and drive demand for Prophix.com. Chat with me about crypto product go-to-market strategy, albert camus, or marathon-running on http://twitter.com/jameskupka He/him. Enneagram 3w7 (actually, it was a tie).