Certified Speaking Professional, Jeff Tobe M.Ed, has been leading medium-sized companies through leaping from customer service to customer EXPERIENCE for over 20 years. Today, Jeff trains organizations how to become the VENDOR OF CHOICE in their sphere of influence, how to become the EMPLOYER OF CHOICE in their industry and how to INCREASE PROFITS all through an organized, systematized, 3-year customer experience initiative. Although Jeff is best known as the author of the best selling book, "Coloring Outside the Lines", his newest book, "The CX Edge: Critical Customer Experience Questions to help You Attract, Keep and WOW Customers" is quickly becoming one of the hottest business books on the market today.