I am a results-driven Digital Marketing Specialist with a strong background in content creation, lead generation, and strategic planning. With a Master"s degree in English Literature, a diploma in Google Ads, and over 26 certifications in digital marketing and content writing, I bring a unique blend of creativity and technical expertise to my work. My career journey began as a Sub-editor in a local daily newspaper, where I developed exceptional writing skills and a keen sense of understanding different situations. This led me to transition to the role of Public Relations Officer with the Ministry of Finance, Labour, and Employment in Jammu and Kashmir, where I honed my communication skills and resolved diverse issues while engaging with people from various walks of life. Driven by my passion for technology and innovation, I founded an R&D IT company offering web development, custom software development, branding, and digital marketing services. This entrepreneurial venture allowed me to delve deeply into sales strategies, social psychology, and consumer behavior, fueling my passion for driving growth and generating leads. Currently, I am working as a Digital Marketing Specialist at The Digital London, a UK-based digital marketing agency. In this role, I am responsible for developing and implementing strategic digital marketing campaigns, including lead generation through various channels and managing social media assets. I have the opportunity to leverage my expertise in Google Ads and content creation to drive impactful results for our clients. In addition to my role at The Digital London, I am also serving as a Content Editor with The Daily Tuesday, a popular gossip and news website in the UK. Here, I create engaging content that captures readers" attention and strategize marketing campaigns to increase readership and engagement. With my extensive experience in generating leads for clients across the UK, US, and Canada, I possess the skills and expertise to make a significant impact in any organization worldwide. I have a successful track record of managing social media profiles, crafting compelling content, and implementing effective marketing campaigns.