Kelly C. Richardson, EdS, is the Founder/CEO of 13COPYWRITING, an boutique copy, content, and conversion agency (https://13copywriting.com/start/). He also serves as the CMO for Radsmith Digital Media (https://radsmithdigital.com). Kelly is a classically trained direct response copywriter and digital marketing conversion consultant based in Athens, Georgia. His talents in neuro-linguistic programming, including neurocopy and hypnomarketing techniques, give his clients an identifiable brand voice and exceptional marketing conversion leverage in the most aggressive markets in the world. His select clients include the YouTube Video Weekly, Google Search, Red Bull Media House, Agora Financial Publishing, the Ben Crump Law Firm, and Cox Communications.