Rachel Maeng Brown is the CEO and Founder of GEN Agency (formerly co-founded Loot Agency) and a full-time consultant on marketing, partnerships, events, and strategy. Awarded "Top Creator Agencies" (Beacons 2023), “NYC 20 in their 20s” in Entrepreneurship and Sports (Crain 2021) and an "AHN International Unsung Hero" (2023), Rachel is a former Big Ten student-athlete, Official TikTok Partner, and front-office sports staff member. She has partnered with brands like Netflix, Kellogg"s, Amazon, and Meta, and worked in the front offices of The NY Mets, Rutgers Football, Main Events (Boxing), PGA Tour, and USRowing (Team USA). Rachel partners with influencers with a combined reach of over 152 Million+ followers, through brand deals, producing viral experiential events and educating student-athletes and athletic departments. She is also a nominated senator that represents student alumni on the Rutgers University Senate, until 2026. Her agency"s "Athletes Turned Creators" NIL Education & Consulting program educates Universities and athletes across the SEC, Big Ten, ACC, WPSL, and HBCUs to create viral content and safely navigate paid brand deals.





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