As an influential Executive Director of Marketing at Protect Line, an esteemed independent insurance brokerage, I am committed to empowering UK families with the assurance of a financially secure future. Guiding my role is an unwavering direct reporting line to the joint CEOs, with whom I collaboratively shape the strategic direction for marketing, lead generation, and brand PR - crucial pillars for our organisation"s growth. Boasting more than 14 years of diversified experience within the financial services industry, I have honed my expertise across an array of sectors; from retail banking to lending and insurance. This breadth of experience has been instrumental in designing and implementing tailored financial solutions that resonate with our clientele. Endowed with adaptability, forward-thinking approach, and a knack for resourcefulness, my role encompasses working in close quarters with the executive board. Together, we consistently deliver on vital company objectives, tackle challenges head-on, and persistently enhance our offerings for our valued customers. I am deeply driven by the transformative potential of technology in the business landscape. This drives my proactive involvement in assisting the business to identify, evaluate, and implement groundbreaking ideas, assemble high-performing teams, and leverage avant-garde technologies. My collaborations extend to external parties such as lead providers, insurers, and pioneering tech businesses to deliver the best services to our clients. My passion for marrying business progression with technology is further exemplified by my multiple Google Ads certifications. These credentials serve to augment my digital marketing prowess, equipping me with the latest tools and strategies to steer Protect Line on its upward trajectory.