A high level of digital competence, a fast, networked style of thinking and optimal transferability into actual practice characterise his workshops, consultancy services and presentations. He helps his clients across a range of industries to better understand the markets and mechanisms of today and tomorrow and thus to make optimum use of them to achieve corporate success. One of his areas of expertise is the development of digital business models and growth models in digital marketing. Roger L. Basler de Roca lectures at various institutes and has published numerous books and articles on the above-mentioned topics in both German and English.