Simran Whitham is the 27 year old Founder and CEO of the UK"s biggest games industry nightlife organisation FORMAT GG. Simran has single-handedly raised the profile of the North West games industry attracting game studios, brands, community leaders and investors from across all corners of the UK and Europe to the region to bring together to form the a nightlife movement for the games industry unlike any the industry has ever seen before. Simran is also a 6 year games industry marketing, community manager, social media management and business development veteran with previous roles consisting of being one of the founders of Tri-Heart Interactive, Head of Marketing at Milky Tea Studios, Lead Social Manager at The Lowry theatre, head of PR and influencers at The Game Production Company and Lead Marketing Exec at the award winning VR/AR game studio XR Games.