Once you have your idea and it is very clearly aligned with your purpose, you must get started as soon as possible. Do not delay the process. You have to take action and this section is to help you through that process. Do not spend a lot of time trying to come up with the perfect name, logo, and strategy... even the largest companies in the world change there business model all the time. First find out if people actually want what you are trying to do. Enjoy!