Step 10: Utilize the Link in Your Bio
[op_liveeditor_element data-style=””][text_block style=”style_1.png” align=”left”]You must capitalize on your link. This will drive most of your traffic besides direct messages.
This is sooooooo important. It amazes me how many people don’t have a link in their profile or it goes to some complex website with a bunch of things to click on and read.
You need to drive your traffic to specific landing pages or sites that have them do a very specific task. If you send someone to a website where they can click around to a bunch of things, your conversions are going to be very low.
You can change your link up with your posts from time to time if you have a specific call to action in your post.
Another tip is to go to bit.ly and create a bit.ly link to use in your profile. By doing this, you can actually track your clicks.
If you change your link up or have a call to action during certain days, you’ll be able to see what posts and campaigns work the best.
You can also get a lot of click analytics if you create a business account and go to the insights tab.[/text_block][/op_liveeditor_element]