HOW PROFITABLE IS DIGITAL ADVERTISING. In 2022, the revenue general by meta platforms amount to roughly 116.6billion US dollars down from around 117.9billion US dollars in the previous fiscal year. Facebook reported $23.1billions net profit in 2022, a decline on the $39.3billions made in 2021. In 2022, YouTube's adverting revenue accounted for approximately 11.35 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 29.24 billion US dollars up from the 28.84billion US dollars in the previous year,