Tristan Bliss

CEO at Croelux

HOW TO HANDLE THE MONEY OBJECTION WITH NEPQ The money objection usually comes up in the Engage stage of the NEPQ framework, where you ask problem awareness, solution awareness, and consequence questions. These are the questions that help you uncover your prospect’s pain points, goals, and motivations, and how your solution can help them achieve their desired outcome. The key to handling the money objection with NEPQ is to not handle it at all. That might sound counterintuitive, but hear me out. The money objection is not a real objection. It’s a symptom of a deeper issue, such as a lack of trust, a lack of urgency, a lack of value, or a lack of authority. If you try to handle the money...