Hemingway famously never wrote this.

But he was right.

///

It's really simple. I’m just here to point out the obvious.

Check this out: O, or F, or R, for instance.

Letters.

And now look at these OALRESF or HYSBEOSBA. Just for example. 

Ok. I know. Not that exciting. 

Yet.

But here’s what’s so interesting: these can move the needle. Literally. 

Be of consequence I mean. Change a situation. Change reality, you know?

Because, look, you can arrange them. Like so: SHOES, or SALE. 

See? Arranged letters. Words. 

That does something. Doesn’t it?

Alright.

Then you can take many of those. Like these: WORN FOR SHOES SALE NEVER BABY

Look at them. Doesn’t do a thing. Not in that order.

That’s the point. Well, sort of. 

The real point is, that you can take letters and arrange them into words. And arrange those words into sentences. And those sentences into stories. And those stories touch people. They touch their hearts. And they touch their minds. 

That’s the point.

And when people’s hearts are touched, and their minds are touched, they’ll feel something. And when they feel something they’ll do something. And when they do something they put something in motion. And when something is put in motion, something else changes.

Reality changes.

They might take a thing. Or they might make a thing. Or they might break a thing.

Or they might buy a thing. Heck, they might buy your thing. 

Not convinced? 

///

FOR SALE: BABY SHOES. NEVER WORN.

///

Touched? 

Look, I’m just pointing out the obvious. 

They’re not just letters. Or words. Or sentences. 

Narrative is the code to program reality.

///

I'm Christoph. I run Otherstate.com where we help startups create their strategic narratives so they can launch, pivot, or rebrand faster and more precisely. In 5 days.

Send me a DM if you want to learn more.

And follow me here for more like this.