Scooped to the bottom of the tub by mainstream marketers.

And the number one business asset founders neglect.
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Vision.

When you read what the copy/paste-crew has to say you’ll get it:
Your vision is the single most important business-thingy no one can tell you what to actually do with. 

You could lick it.

But seriously. You need one. For the 'About' section on your website. Or the last slide on your pitch deck. Or scoop it into a paper cup and have your designer use it for the brand colors in your logo. 

Clearly, a vision is the essential flavor in the assortment of your founder gelato.
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I mean, whatever. You can get rich without a vision. Do what you want.

But treat it with respect, man.

Why?

Because a vision is a dream put to work to propel a business toward its desired future. 

Your dream. Your business. Your future.

That’s a fact. Not vanilla.

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Users, customers, investors – not connecting to the right cones?

“The number one challenge I see when clients, or even friends, have a desire to promote their ideas or goals is not that they’re overreaching in their ambition but that their ambition is too small to be inspiring.” (Lee Carter)

Take a scoop of that.
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Here’s mine:

The world is out of balance. Generations to come are being cheated out of their future. 
Elderly elites are staging a war against progress – and future generations’ needs and wants.
They use established power structures to suffocate change.

We help startups create new economic realities. 
To challenge the present state. 
And accelerate the decline of the old people’s world order.

We are Otherstate.
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I’m Christoph. At Otherstate.com I help founders translate their imagination into new economic realities.

We turn a simple chat into a super-detailed go-to-market plan and strategy to launch, pitch, and clearly communicate your early-stage startup. In 5 days.

So you don't have to start the future from scratch. 

DM me for all the flavors.