A business is the amalgamation of idea & brand/identity & execution.

Investors usually invest in this conglomerate. Then they own a piece of the business.

What if you could buy a piece of the idea? Or a piece of the brand? Maybe even with utility. 

Selling shares of the idea and/or brand as you're building (ie. via NFTs) does two (edit: three) things:

1. Provide a form of validation
(Edit: 2. Provide seed financing)
3. Build a community

Owning a piece of the idea or brand doesn't mean you legally own a share of the business. 

But "idea & brand holders" could be allowed to have a say in certain (brand-)strategic, messaging, visual, etc. decisions.

You can still raise, or sell shares in the business. But you're also building a community by letting people have "ownership" of the intangible assets.

If the business increases in value so, too, would non-fungible fragments of the company that represent a part of the origin story.

Thoughts? 🤔